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  • October 14, 2020
  • 15:00
  • Free
Watch the replay
Innovation Webinar Series

Esports: Go To The Next Level

Watch the replay
Esports: Go To The Next Level
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The Core of esports

esports has burst into the mainstream in recent years, transforming from a niche to a central form of entertainment around the world. Together with Koen Schobbers, professional gamer and expert in the industry we highlighted the key needs for gamers and which areas product developers can focus on with new products. Koen also shared his vision on a 5-step model, which focusses on how to enter the esports market and what you should do to be successful.
The webinar answers questions such as what drives and inspires esports athletes? How foods supplements respond to the growing needs of the gaming market?


  • The Core of Esports: Athletes and Their Need to Perform 
  • esports Gamechanger: A Complete Nootropic Concept for Cognitive and Nerve System Performance
  • Building Your Digital Defense and Recovery System: Ready to Market Food Supplements in a Unique Dosage Form

What will you learn

Learn about esport market.

How big is the esport market and what are the opportunities to enter the community? 

Learn about esport athletes and their needs.

What are the key esport athletes needs?

Get inspired on new concepts.

How you can support your NPD process with unique concepts for recovery, energy and brain performance using unique application form?

Unique essential ingredients

How to differentiate with essential scientifically proven ingredients?


Erik Bakkers

Erik Bakkers

Innovation & Marketing Director - vaneeghen

Erik expertise is on building bridges between ingredients producers, suppliers and international markets while creating and implementing new product strategies to add value to brands and companies. Erik is enthusiastic and dynamic marketing expert who has an eye on innovation and business development.

Koen Schobbers

Koen Schobbers

Esport and Gaming Expert - @koenznl

Koen started his esports career in Trackmania in 2007 and received his first contract with a professional organisation, Begrip Gaming, in 2008. In the 10 years that followed, Koen belonged to the top players in the game consistently. The highlight of his career was his first participation at the world championships in Paris, becoming 3rd. During his career he got in touch with people that had a very stigmatising opinion towards the gaming world. This gave him the inner motivation to inform the world about gaming and esports.